How can we made holistic fitness tools more accessible, more portable, more affordable, and more sustainable.
SPart - Business Design
Business Design | Commercial
May 2012 | Duration 2 weeks
Staying fit and having balanced mental and physical activities doesn't mean that you have to get an expensive gym membership and get yourself there and back, or lose the workout opportunity when you are away. Or maybe the gym setting and the big equipments are just intimidating to you.
Fitness opportunities are everywhere at anytime of the day. Knowing how to access these opportunities are not easy. As a life long martial artist, I see these opportunities everywhere. But the current fitness products are not designed with portability, personality, accessibility, integrability, or sustainability in mind. I want to create a business that offers the tangible fitness tools and educates people how to use these tools to stay fit in their busy and ever changing lives.
Here are the questions I ask:
First step
Bringing the traditional holistic Eastern training philosophies to the Western fitness culture.
Concept Sketch Model
Concept validation at USA Taekwondo Team Training Camp 2012
BUSINESS / SERVICE DESIGN
SPart
business design : fitness
Museum of Science and Art
org identity : non-profit